Pandemic Pivot: From Cruise Industry B2B sales to Building a DTC Sportswear Brand Online
It's hard to think of a business harder hit than Vivian Sayward's Vivacity Sportswear. Her business was almost entirely directed at B2B cruise line sales channels. I know...right…
But now, months later, with as much agility as she brings to her own athletic endeavors, Vivian has pivoted to direct-to-consumer online sales. We talk to Vivian about how she has optimized her website, built content and marketing campaigns that leverage her Latina roots and has been re-born as an online global brand.
Check out her products here: Viva City Sportswear https://vivacitysportswear.com/ https://www.instagram.com/vivacitysportswear/
You can build from who you are and lean into your cultural and linguistic heritage
Leverage government resources like the STEP grant to optimize your website and conduct export-related activities: https://www.sba.gov/funding-programs/grants/state-trade-expansion-program-step/directory-step-awardees
If you’re interested in being interviewed by the Vanbassador and would like to share about your company’s “Pandemic Pivot,” fill out my contact form for a chance to be featured!
